Creating a brand-led way for Swarovski to talk about and visualise their approach to sustainability
Brand strategy
Services
Comms strategy
Positioning, narrative and messaging
Content creation
Annual reporting
Challenge
Swarovski had been through a year of many changes: a new brand identity, new sustainability strategy, new everything.
Building on their new brand direction, Swarovski wanted to develop a brand-aligned positioning for their approach to sustainability. Providing the business with an ownable and credible way to talk about and visualise the progress that they were making through their ambitious sustainability strategy.
Solution
The sustainability movement is full of everyday heroes that dare to imagine a better world.
It’s that spirit that we captured for Swarovski’s sustainability positioning.
We created, ‘The Power of Dreamers’.
Aligning with Swarovski’s new brand identity, that celebrates individuality and imagination, we highlighted the colleagues throughout Swarovski that shape new realities and power progress for people and planet.
This positioning was executed with striking imagery of real Swarovski colleagues, use of bold colours and a TOV that evokes positivity, joy and empowerment.
All of the above was brought to life in a launch film that introduced Swarovski’s sustainability strategy externally. The film was shot on location at the Swarovski headquarters and features real colleagues throughout.
The first external use of the new sustainability positioning was executed in the annual sustainability report.
We led an end-to-end process to tell the world Swarovski’s sustainability story and provide an update on progress made against their targets.
We structured Swarovski’s story around their key areas of impact and integrated the new visual identity across the report - highlighting the dreamers that make change happen to protect our world of wonder.
AGENCY: GIVEN
© Tom Goddard 2024